You face many emerging challenges. The impact of recent economic trends and increasing consumer health-care costs are trickling down to suppliers. Fixed prices, capitated contracts, and commoditization squeeze your margins. As a result, you must look beyond product innovation to drive performance improvement. To succeed, your company requires powerful tools and processes that let you analyze real-time information to support your revenue targets.
Pricing Challenges
Product bundling, multiple distribution channels, and the negotiating muscle of distinct local and regional health care providers make it difficult to set consistent and rational prices. You need to identify the profitability of products and customers and manage pricing strategies accordingly. Your sales force needs powerful tools and scientific segmentation of customers, products, and contracts to negotiate profitable deals.
PROS Solution for Medical Device Manufacturing
With PROS you can set goal-driven benchmarks to assess price risk. PROS compares real-time peer prices so your sales force can react to market trends, make immediate pricing decisions, and close profitable deals. With our software, you can model scenarios to assess grey market risks and determine optimal product launch sequence. PROS gives you a solid foundation of data and processes upon which to build sound pricing strategies.