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Our objective is to be the leading
global provider of pricing and revenue optimization software.
To achieve this goal, we are pursuing the following strategies:
- Continue to expand across vertical markets
We
believe the strategic importance of our pricing and revenue
optimization solutions will help us attract new customers
in our existing markets and in new markets. We intend
to expand our customer base by growing our sales force
to acquire customers in new markets and to increase penetration
in the manufacturing, distribution, services, hotel and
cruise, and airline industries.
- Continue to focus on customer satisfaction and retention
We
develop close relationships with our customers by identifying
and addressing their high value pricing needs during
the implementation of our strategic management software products and
by enabling pricing best practices within their organizations.
Over the past three years, customers have renewed an
average of 96% of the maintenance and support revenue that was
up for renewal. Our focus on customer service creates
opportunities to cross-sell additional pricing solutions
and increase penetration within an organization.
- Extend our pricing thought leadership
We plan to extend our thought leadership in pricing science
by working on our customers' demanding pricing problems
and increasing our investment in advanced scientific
pricing research. We also plan to promote the use of
pricing software products through our research publications
and pricing conferences.
- Extend our technology leadership
We intend to extend our technology leadership by increasing
our investment in research and development to deliver
more advanced pricing software solutions to our customers.
We also intend to make further investments to enhance
the scalability of our pricing software products, which
we believe is a key differentiator of our solutions.
In addition, we will continue to include new functionality
in our strategic management software products based on our knowledge of our
customers' pricing problems.
- Leverage third-party consultants and systems integrators
We plan to develop relationships with third-party consultants
and systems integrators that will enable them to promote
and implement our strategic management software products for customers.
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