The PROS Real-Time Dynamic Pricing Solution™ uniquely identifies and evaluates passenger availability and booking requests in real-time, then determines the optimal price based on revenue management and business strategies. The power of PROS RTDP lies in the systematic segmentation of customers, coupled with an intuitive user interface and flexible workflows. These functionalities have allowed airlines to realize incremental revenue over traditional price-availability controls.
PROS RTDP provides powerful tools to allow pricing analysts to address airline revenue-critical challenges, including:
- Effectively differentiating the value of customers in real-time
- Enforcing point-of-sale selling
- Applying sophisticated pricing decision models in real-time
- Implementing pricing strategies in a fenceless, restriction-free marketplace
PROS RTDP seamlessly integrates with other PROS solutions, receiving input from the PROS O&D Solutions, then displaying the results of the evaluation process in PROS Analytics for Airlines to formulate and evaluate detailed business strategies. In addition, PROS RTDP integrates with the PROS Real-Time Customer Management (RTCM) module to reflect the value of individual customers and ancillary revenue when making price-availability decisions.