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British Airways World Cargo Selects PROS O&D Revenue Management Solution

Houston / London – July 22, 2003 — British Airways World Cargo ("BA World Cargo") and PROS Revenue Management, a world leader in pricing and revenue optimization science and software, and the pioneer and dominant provider of revenue optimization to the travel and transportation industry, today announced the selection of the PROS O&D Cargo Revenue Management System by BA World Cargo. This PROS O&D System provides a real-time network revenue management and pricing solution that will enable BA World Cargo to maximize capacity across its network.

"The PROS Cargo O&D Revenue Management System will give BA World Cargo the ability to effectively manage customer allocations, our sales pricing strategy, and freighter- and passenger-aircraft capacity utilization," says British Airways World Cargo's General Manager of Revenue Development, Mr. Kevin Steele, "We are looking forward to the new advances that the PROS O&D System will provide BA World Cargo."

"We are proud to be a revenue management partner with one of the world's leading airlines," states Mr. Benson Yuen, President of the PROS Travel and Transportation Group, "Using PROS O&D forecasting and revenue optimization models, BA World Cargo now can realize the benefits of a fully integrated revenue management and pricing product to better manage capacity utilization."

Supported by PROS industry-leading science-based O&D capacity and demand forecasters, BA World Cargo will be implementing the PROS

O&D System in a multi-phased approach over the next 18 months. The system provides Internet browser-based revenue management technology to support mid-term allocation planning, short-term real-time economic evaluation of shipping requests, pricing, and sales decision support tools for BA World Cargo's sales offices worldwide. The system employs Bayesian forecasting techniques, high-performance and highly scalable architecture, an XML web-based thin-customer platform, and seamless integration with network planning, pricing, and scheduling systems.

About British Airways World Cargo
British Airways World Cargo carries freight, mail, and courier shipments across a global network spanning nearly 200 destinations in over 80 countries, providing customers with the largest international route network. For more information, please visit www.baworldcargo.com.

Contact:
British Airways World Cargo Press Office
Laura Barnes: +44 (0) 776 525 7907
James Healy: +44 (0) 7967 195 466
Golin/Harris International: +44 (0) 20 7067 0600
Email: bawc@golinharrisweber.com

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email: info@prospricing

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