Houston, Texas–August 28, 2003—PROS Revenue Management, a world leader in pricing and revenue optimization science and software, and the pioneer and dominant provider of revenue optimization to the airline and energy industries, today announced that China Eastern Airlines has licensed the PROS 5 Revenue Management System. Shanghai-based China Eastern will be using the PROS 5 Revenue Management System to forecast, manage, and optimize the allocation of seat inventory at different fare levels across its network. At a minimum, PROS customer carriers have reported an increase of 6-8% in revenues due to the implementation of the PROS 5 Revenue Management System.

Li Fenghua, President of China Eastern Airlines, states, "The PROS 5 system will significantly improve our ability to manage bookings. With the implementation of the PROS Revenue Management system, we will be better able to continue our rapid growth within our market and beyond. It will ultimately make China Eastern an even more effective competitor by improving revenue, load factor, and yield."

PROS 5 is a state-of-the-art system enabling airlines to statistically forecast demand for their flights. Using historical data that captures flight information, advanced booking activity, and actual boarding statistics, the highly advanced optimizing and forecasting engines produce fare class allocations that maximize revenues for every flight. Leading the industry, PROS has licensed seventy-five PROS 5 Systems. There have been more installations of PROS 5, than any other revenue management system in the world.

"We are honored to begin a revenue management partnership with China Eastern," says Benson Yuen, president of PROS travel and transportation group. "The revenue management solution PROS is providing to China Eastern will generate incremental revenue and will increase passenger satisfaction."

About China Eastern
China Eastern Airlines Co., Ltd, its subsidiaries and branches are located in East and Northern China with more than 40 sales offices. China Eastern also constructed the holding company of China Cargo Airlines with COSCO. The scope of business includes 17 trades, such as commercial air transportation, general aviation, air catering, advertisement, import and export, air traveling, equipment manufacturing, real estate, hotel, finance, and training. China Eastern's fleet includes more than 60 airplanes. It has formed a network centering in Shanghai radiating to all of China and linking to Asia, Europe, America, and Australia. China Eastern continually strives to provide super services to their passengers, and has been praised highly in the activities of upgrading the Chinese civil aviation transportation service quality.

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PROS Corporate Communications

email: info@prospricing

phone: 713.335.5151 / fax: 713.335.8144