Houston, Texas – December 17, 2003 — PROS Revenue Management, a world leader in pricing and revenue optimization science and software, and the pioneer and dominant provider of revenue management to the travel & transportation industries, announces its 10th Annual Pricing and Revenue Optimization Conference to be held March 1 – March 3, 2004 at the Houstonian Hotel, Club, and Spa in Houston, Texas.

Learn how the breakthroughs in revenue management can help you in the changing distribution environment and the reality of low fares:

• Low Fare Pricing Optimization - integrated with revenue management – forecasting and revenue optimization solutions that address the challenge of a new pricing reality
• Distribution Channel Challenges and Opportunities – effectively manage and control transactions that are transitioning from the traditional GDS to the Internet without revenue dilution
• O&D Revenue Management – PNR-based O&D forecasting and network-optimization for significant revenue gains
• State-of-the-Art Revenue Management – the latest forecasting and revenue optimization solutions for airline passenger and cargo traffic
• Network Revenue Planning – network planning and optimization for integrated sales targets, pricing, and revenue management strategies
• Real-Time Dynamic Pricing – real time rates for individual availability and booking evaluation in milliseconds based on individual passenger value, distribution channel differences, agency biases, and competitive pricing
• Group Revenue Management – real-time customer-centric revenue optimization for group airline passenger sales integrated with flight optimization and group management procedures
• Contract Pricing Optimization – optimize commercial contract pricing terms that are negotiated up-front for a future stream of transactions
• Executive Dashboard, Reports, and Alerts – executive level aggregate data displayed at-a-glance comparing key business metrics over relevant time periods with executive configured alerts
• Enterprise Demand Forecasting – use the demand forecasting of the revenue management system across the enterprise including network planning, scheduling, and pricing

Workshop case studies cover:

• Maximize revenues and profits on all flights by making the best use of capacity and pricing, even in highly competitive situations
• Let demand forecasting and revenue management drive your network planning, scheduling, pricing, and other key business processes
• Improve group yields while maintaining market share and improving customer relationships
• Manage flight inventory against all competing demand
• Better categorize consumer behavior related to fare products
• Create sales targets and revenue management traffic-steering from the same network objectives
• Properly stratify fare class structure and harmonize it with other alliance members
• Mitigate denied boardings and gain additional revenues through optimal approaches to overbooking
• Real-time control of seat availability in a dynamic pricing environment

Benefits of participating in the conference:

Join industry colleagues, academics, and representatives from the international business community at large to discuss relevant pricing topics specific to your industry

• Interact with pricing and revenue optimization practitioners from around the world
• Discover how pricing and revenue optimization is evolving and how it can help your company
• Increase revenues by investing in best practice pricing and revenue management processes
• Learn what will keep you at the leading edge of your field

“Come join us at the 2004 Pricing and Revenue Optimization Conference,” says Benson Yuen, PROS’ President, Travel and Transportation Group. “Your attendance at this conference will provide an opportunity to learn and share experiences with some of the most sophisticated pricing and revenue optimization professionals in the world.”

Who should attend: All levels of the organization interested in pricing and revenue optimization - including senior executives, department managers, and pricing and revenue optimization analysts, as well as members of the Planning/Scheduling, Sales and Marketing, and IT departments.

Recognizing that pricing and revenue optimization has become a strategic and tactical necessity in today’s competitive environment, the PROS Conference brings together the world’s top academicians and sophisticated practitioners to share best-practice views on latest developments. Speakers from various industries as well as the financial community and industry media will lend their perspectives on how pricing and revenue optimization have enabled their companies to boost the bottom-line. This year’s conference will highlight training, case studies, product workshops, panel discussions, and some of our most intriguing seminar speakers. Join pricing and revenue optimization specialists as they discuss innovative trends, explore scientific advances, and reveal what is and isn’t working in the pricing and revenue optimization realm.

Registration Fees
Fee includes three night accommodations, meals and materials. Full payment is required prior to the conference to validate attendance. If any single company sends four paid registrants, the fifth registrant may attend the conference free of charge (discount to be applied only once per company). Make checks payable to PROS Revenue Management or contact PROS for wire transfer instructions.

Before December 19:   $1700

Before January 23:      $1850

After January 23:        $2000

Organizations sponsoring receptions, breaks, and/or dinners will receive complimentary positions for as many as four attendees, as well as other benefits.

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PROS Corporate Communications

email: info@prospricing

phone: 713.335.5151 / fax: 713.335.8144