Houston, Texas – December 15, 2003 —  PROS Revenue Management, a world leader in pricing and revenue optimization science and software, and the pioneer and dominant provider of revenue management to the travel & transportation industries, announces its 10th Annual Pricing and Revenue Optimization Conference to be held March 1-3, 2004 at the Houstonian Hotel, Club, and Spa in Houston, Texas.

Learn how the power of pricing optimization can enhance your company’s revenues and profits:

• List Price Optimization – spot or rack pricing optimization, where list prices are posted on a regular basis
• Contract Pricing Optimization; Master Pricing Agreements – pricing terms are negotiated up-front for a future stream of transactions
• Negotiated Deal Optimization – customer centric pricing optimization for an ad hoc single purchase deal
• Dynamic Real-Time Pricing – customer centric real-time pricing optimization for non-negotiated deals where every request is individually evaluated
• Promotional Price / Incentive Optimization – short-term mechanisms to stimulate demand for specific products or market segments

Workshop Case Studies include:

• How to optimize prices to maximize profits in the face of competition
• Strategies to turn commodities into value products
• Strategies for differentiating prices for specific customer groups without price discrimination
• Strategies for dealing with aggressive competitor pricing
• How to allow pricers to spend more time on strategy and less time on administrative tasks

Benefits of participating in the conference:

• Join industry colleagues, academics, and representatives from the international business community to discuss relevant pricing topics specific to your industry
• Interact with pricing and revenue optimization practitioners from around the world
• Discover how pricing and revenue optimization is evolving and how it can help your company
• Increase revenues by investing in best practice pricing processes
• Learn what will keep you at the leading edge of your field

“Come join us at the 2004 Pricing and Revenue Optimization Conference,” says Bert Winemiller, PROS’ Chairman and CEO. “Your attendance at this conference will provide an opportunity to learn and share experiences with some of the most sophisticated pricing and revenue optimization professionals in the world.”

Recognizing that pricing optimization has become a strategic and tactical necessity in today’s competitive environment, the PROS Conference brings together the world’s top academicians and sophisticated practitioners to share best-practice views on latest developments. Speakers from various industries as well as the financial community and industry media will lend their perspectives on how pricing optimization has enabled their companies to boost the bottom-line.

Who should attend: All levels of the organization interested in pricing and revenue optimization - including senior executives, department managers, and pricing and revenue optimization analysts, as well as members of the Planning/Scheduling, Sales and Marketing, and IT departments.

This year’s conference will highlight training, case studies, product workshops, panel discussions, and some of our most intriguing seminar speakers. Join pricing and revenue optimization specialists as they discuss innovative trends, explore scientific advances, and reveal what is and isn’t working in the pricing and revenue optimization realm. More information including registration can be found at http://www.prosrm.com/revenue-management/conference/conf2004.htm.

Registration Fees

Fee includes three night accommodations, meals and materials. Full payment is required prior to the conference to validate attendance. Make checks payable to PROS Revenue Management or contact PROS for wire transfer instructions.

Before December 19: $1700

Before January 23: $1850

After January 23: $2000

If any single company sends four paid registrants, the fifth registrant may attend the conference free of charge (discount to be applied only once per company).

Organizations sponsoring receptions, breaks, and/or dinners will receive complimentary positions for as many as four attendees, as well as other benefits (contact Andrea Balfour at +1.713.335.5132 or by e-mail at abalfour@prospricing for further sponsorship information).

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Corporate Communications
PROS
info@prospricing.com
713-335-5151