Houston, Texas – August 12, 2003 — PROS Revenue Management, a world leader in pricing and revenue optimization science and software, and the pioneer and dominant provider of revenue optimization to the travel and transportation industry, today announced the expansion of its already robust Strategic Airline Consulting Division. The growth of PROS' Professional Services consulting wing is a strong indication of its ongoing commitment to providing high-quality, focused support for strategic planning initiatives and operational improvements across its significant and expanding airline customer base.

Using proven best practices developed by PROS over many years, PROS' staff work with the customer organization to develop the right solutions for the customer's needs.

"Today the airline industry is challenged and in transition," stated Pete Kiernan, Senior Vice President of Professional Services at PROS. "PROS' Strategic Consultants have extensive industry experience and these seasoned, former airline executives are providing exactly the right level of advice and support that is tailored to the specific needs of each of our customers. Each day, they reaffirm PROS' long-standing and ongoing partnership with our customers."

The scope of services continues to expand to meet the ever-growing needs of PROS' customers. Of particular interest in today's airline environment is pricing optimization. Recognizing that pricing decisions can have more leverage on a company's revenues and profits than almost any other controllable factor, PROS' consulting staff use proprietary, leading-edge solutions with a particular emphasis on low fare market strategy.

The wide range of other services offered by PROS' Strategic Consulting Group can be grouped into four general categories and include:

• Pricing and Marketing: Alignment of Inventory and Fare Initiatives, Loyalty Program Evaluation, Marketing and Competitive Analysis, Distribution System Development, Pricing Modeling, and Reservation Systems Analysis
  
  
• Revenue Management: Network Management, Staff and Workload Modeling, Cargo Revenue Management, Route Analysis, RM Performance Monitoring, Operations Research, and Business Process Improvement
  
  
• Operations: Alliance Analysis, Organizational Integrity, Fleet Analysis and Planning, Crew Planning, Scheduling, Revenue Accounting, Airport Operations, and Financial Planning
  
  
• General: Data Integrity Analysis & Validation, Management Consulting, Training Services, Project Management, Executive, Science, & Operational Audits, Systems Integration, Risk Management, Strategic & Tactical Support
  and Corporate Information Management

While all of PROS Revenue Management's efforts are tailored to the specific needs of each customer, the organization follows a proven process called the "PROS Blueprint for Success". There are several key aspects to providing a robust and successful engagement to a customer, and PROS has invested invaluable resources in refining this successful engagement methodology.

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Corporate Communications
PROS
info@prospricing.com
713-335-5151