Houston, Texas – January 26, 2004 —PROS Revenue Management, a world leader in pricing and revenue optimization science and software, and the pioneer and dominant provider of revenue optimization to the travel and transportation industry, announced its plans to unveil the new PROS 6 Revenue Management System at the PROS 10th Annual Pricing and Revenue Optimization Conference to be held March 1-3, 2004.

PROS 6 represents a quantum leap in revenue management science and software, with its ability to adapt to the business challenges and business processes of present-day sophisticated revenue management practitioners. As the airline industry gears up to the new pricing and distribution paradigm with more dynamic and intense competition, PROS 6 will provide the science techniques, the decision-support tools, and the executive monitors to establish revenue management as a strategic competitive advantage for PROS customers. The three cornerstones of the PROS 6 System are:

• Breakthrough forecasting and pricing optimization science to address customers/markets in a "fewer fare rules" (a.k.a., "Low Fare") pricing environment alongside markets in a more traditional fare product environment
• State-of-the-art decision support tools, user workflow, and navigation aligned with 21st century business processes in Revenue Management departments at airlines around the world
• Extensive business monitors and executive reporting designed to provide greater visibility, control, and “early-warning” alerts at all levels of airline management from executives down to flight analysts

Consistent with PROS’ business philosophy of providing “high-value, low-risk” software solutions for its customers, PROS 6 builds upon the numerous years of learning and knowledge encapsulated in the airline revenue management products. PROS 6 also leverages proven pricing optimization science and enhanced workflows developed and established for PROS’ customers in other industries.  PROS’ customers report annual incremental revenue increases of 6-8% as a result of PROS Revenue Management Systems.

Some noteworthy enhancements that PROS 6 can offer airline customers over its predecessor PROS 5.2 are:

• Effectively manage the concern of revenue dilution by considering hybrid passenger demand from two distinct market segments; the traditional product with rules and restrictions, and a dynamic pricing product based solely on customers’ willingness-to-pay
• Minimize revenue dilution through a better understanding of consumer behavior when there are minimal price differences in the low fare environment
• Redesigned user navigation and workflow with graphical views, new work queues, and alerts to pinpoint pressing market conditions requiring attention
• Comprehensive executive dashboard with multi-level configurable reports from within the system that serve the various reporting needs of analysts to executives
• Expanded flexibility to apply business rules to complement revenue management science, in sync with business objectives
• Provides future bookings outlook, robust forecast tracking, and extensive post-departure performance measurement critical to managing business in a dynamic competitive environment

PROS 6 forms the core of a comprehensive integrated solution consisting of the PROS Pricing Optimization System, PROS Group System, PROS Network Revenue Planning System, and PROS Real-Time Dynamic Pricing Engine, positioning airlines to adapt their inventory controls to the very dynamic market conditions.

Register now for the PROS 10th Annual Pricing and Revenue Optimization Conference to see more of this new product release.  Registration and more information are available at http://www.prosrm.com/revenue-management/conference/conf2004.htm.  If you have further questions, please contact us via email at AnnualConference@prospricing.

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PROS Corporate Communications

email: info@prospricing

phone: 713.335.5151 / fax: 713.335.8144