Houston, Texas – September 09, 2004 —PROS Revenue Management, a world leader in pricing and revenue optimization science and software, and the pioneer and dominant provider of revenue optimization solutions with over 240 deployed solutions in 10 major industries, optimizing millions of pricing decisions every day for more than 100 customers in 39 countries, invites you to attend a web seminar spotlighting PROS O&D Revenue Optimization System, which will be hosted on Thursday, October 7, 2004, from 9:00 to 10:00 am US Central Time.

A Case Study: A state of the art O+D Revenue Management approach to meet Network and Low Cost Carrier challenges
Guido Ruther, Senior Vice-President – NYRAS Capital LLP

Presentation Abstract: Highlights the keys to success on managing a large system implementation that also encompasses substantive business and organizational impact and changes. Pointers on how to manage and motivate the project team and affected user groups throughout the project; how to successfully get users to ‘own’ the new system; how to ensure the project was completed within budget and on time. The presentation also explores how the O&D revenue management provided a foundation for meeting the challenge of the low cost carriers.

Speaker’s Bio: Mr. Ruther is a Senior Vice-President with NYRAS with over 23 years’ practical experience in the airline industry.

His airline career spanned activities in information technology implementation; alliance integration; revenue management, pricing, global distribution and reservation systems; business change management and multi-level organizational redesign.
Mr. Ruther had a track record of leading teams which were recognized for their ability to deliver outstanding and innovative solutions to complex problems in times of significant change.

Prior to Nyras, Mr. Ruther’s position was Senior Vice-President of Revenue Management at Swiss International Airlines Ltd.
Guido holds an MSc (Zurich University of Applied Science) and an Executive MBA (IMD Lausanne). He has been a member of several boards, including ATPCO.

The Web format for the seminar will allow participants to attend from remote locations, ask questions in real-time, and interact with the presenter through an Internet browser and toll-free telephone number. This seminar is free of charge but space is limited. For more information and registration, please check PROS’ Web site at the following link: www.prosrm.com. Interested participants will be contacted to receive conference access information.

About NYRAS
NYRAS is a global investment and business advisory organization with bases in London and Zurich. It is focused on providing solutions to the aviation and related travel services sectors, with a specialization in designing and implementing strategic/operational change and restructuring businesses for better performance. It is also authorized by the UK Financial Services Authority (FSA) to conduct investment business in the aviation sector.

NYRAS was founded by Richard Davey, the former Global Aviation Leader of PricewaterhouseCoopers in April 2003. He has brought together the right blend of skills – industry practitioners, consultants and analysts, and corporate finance specialists – in a new model to provide value-enhancing solutions to the aviation sector and an industry-specific link to the investment community. NYRAS executives have over 50 years of experience in the aviation sector and 20 years in financial advisory and corporate/project finance. NYRAS work closely with PricewaterhouseCoopers on selected projects in the sector.

NYRAS offers six distinctive suites of services, each of which would be tailored to suit each customer’s specific needs:

• Strategic Advice: Corporate, business and market strategy review, critique and formulation
  
• Business Restructuring: Development and implementation of restructuring or turnaround plans
  
• Change Management: Facilitation of design and implementation of strategic and operational change covering processes, organisation, systems, infrastructure, customers and markets
  
• Revenue Management: A suite of service offerings covering technical, commercial and organisational improvements in Revenue Management
  
• Business Incubation: Development of business plans and fund-raising for new business ventures
  
• Financial Advice: M&A, corporate and project finance advisory services in support of customer transactions

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PROS Corporate Communications

email: info@prospricing

phone: 713.335.5151 / fax: 713.335.8144