Houston, Texas – January 13, 2005 —  PROS Revenue Management, a world leader in pricing and revenue optimization science and software, and the pioneer and dominant provider of revenue optimization to the travel and transportation industry, today announced that Mexicana De Aviación, one of the largest airlines in México and the national flag carrier, has licensed the PROS Network Revenue Planning System.

PROS Network Revenue Planning System (“PROS NRPS”) is the world's only network-oriented fare class segmentation system.  It evaluates a carrier's existing fare products and network traffic flows, as well as network displacement costs, point-of-sale attributes, business policies, and alliance requirements, to create a fare class structure that maximizes revenue and develops optimal sales targets.  PROS NRPS is also the system to enable airlines to bring their current fare products in line with alliance agreements and fare filing tariff requirements, while being able to manage the business needs unique to their markets.  PROS NRPS provides information concerning optimal network flows that can synchronize sales targets with revenue management practices.  Furthermore, it offers reporting functionality that aids analysts in reviewing market data and traffic flows.  PROS NRPS uses O&D level information to generate inputs into a carrier's leg or segment based revenue management system, as well as being an important first step towards O&D control.  Based on simulations conducted with airline data, carriers can realize network revenue increases of 1% to 2%. 

Mr. Sergio Allard, Executive VP Marketing, Sales and Network Planning at Mexicana De Aviación, states, “Mexicana De Aviación has been a user of the PROS 5 Revenue Management System since 1995, Bid Price System since 2000 and Groups 5 System since 2001, and PROS has been a strong partner.  It is expected that Mexicana De Aviación will earn even more revenue by a more dynamic business process innovation using the PROS Network Revenue Planning System. Mexicana will be able to synchronize all Revenue Management systems as well as moving forward with the O&D solutions”.

“We are honored to continue our revenue management relationship with Mexicana De Aviación,” says Benson Yuen, president of PROS travel and transportation group, “The revenue management solution that PROS is providing to Mexicana De Aviación will generate incremental revenue and will increase passenger satisfaction.”

About Mexicana De Aviación

Founded on 1921, Compañía Mexicana De Aviación is one of the largest air carriers in México in terms of traffic volume and company assets including its subsidiary Aerocaribe. Engaging in international and domestic passenger and cargo flight services.  Mexicana De Aviación currently has a total of 59 airplanes, operating 52 routes, including 23 international routes and 29 domestic ones plus Aerocaribe operations. This equates to more than 1960 scheduled flights on weekly basis, serving 52 cities in 9 countries and most of the provincial capitals, major cities and tourist attractions in México.

###

PROS Corporate Communications

email: info@prospricing

phone: 713.335.5151 / fax: 713.335.8144