Houston, Texas– January 26, 2005 —  PROS Revenue Management, a world leader in pricing and revenue optimization science and software, today announced that Austrian Airlines, has licensed the PROS O&D System, PROS Low Fare Solution, PROS Real Time Dynamic Pricing, PROS 5 Bridge and Bid Price Server.  The newly licensed products will be used to optimize the network traffic for the Austrian Group, which includes Austrian Airlines, Lauda Air, and Austrian arrows (regional carrier).

“As a network carrier, Austrian Airlines recognizes the necessity to distinguish between point-to-point and local traffic”, says Martin Oswald, Head of Revenue Management & Pricing for the Austrian Airline Group. “We reviewed the systems available in the market and determined that the comprehensive O&D system offered by PROS Revenue Management presented the best fit for our needs and that its advanced modules will serve us in today’s environment and well into the future.”

This next generation of PROS Revenue Management Solutions enables powerful business functionality, such as:

• Better Origin and Destination decision support for the Revenue Management department, including access to enhanced reporting and comprehensive dashboard displays
• Real-time point-of-sale and channel level controls to better manage access to inventory
• Science-based business solution for addressing the restriction-free, low-fare environment
• New advanced Forecasting and Optimization technology

“We highly value our long-standing partnership with Austrian Airlines and are very pleased that the Austrian Group has moved forward with the next generation PROS Solution.  Austrian Airlines will now have powerful capabilities to effectively manage the current dynamic business environment and to respond to future market challenges” says Peter Kiernan, Senior Vice President, Professional Services at PROS Revenue Management.  “These enhanced capabilities will allow Austrian Airlines to further strengthen their leadership position in the market-place.”

The state-of-the-art PNR-based PROS O&D System matches the critical business functions of an airline. Revenue Management will now be conducted at the level that passengers travel and that airlines price and schedule. PROS’ customers estimate annual incremental revenue increases of 2% over traditional leg/segment-based Revenue Management systems.

The PROS Low Fare Solution addresses the business problem of restriction-free low-fare air travel.  Customer’s willingness to pay and the products being offered in the marketplace are accounted for in the new advances science incorporated in the PROS Low Fare Solution.

The use of PROS O&D Real-Time Dynamic Pricing Engine positions airlines to adapt their inventory controls to the very dynamic market conditions including influx of low-fare competition, alternate pricing models, and distribution channel differences.  It allows integrated controls for selling over e-commerce channels along with traditional distribution channels and provides the infrastructure for customer-centric revenue optimization.

For information about PROS Revenue Management please visit PROS’ web site, at www.prosRM.com. Mark your calendar for the PROS 11th Annual Pricing and Revenue Optimization Conference, to be held in Houston on May 1-4 at the Hilton Americas.

 

About the Austrian Airlines Group:

The Austrian Airlines Group is an independent, competition-oriented Austrian group of airlines, which – through the consistent and ongoing development of its competence in Central and Eastern Europe and partnerships within the Star Alliance – stands for quality and profitability.

The Austrian Group is composed of Austrian, Lauda Air and Austrian arrows, three partners which very well complement each other. The focus of Austrian is on scheduled traffic, Austrian arrows specialize in regional business, while Lauda Air completes the Group program with its activities in the charter flight segment.

At just 6.2 years, the average age of our aircraft is substantially below the European mean. This makes Austrian Airlines’ fleet one of the most modern in the world.

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PROS Corporate Communications

email: info@prospricing

phone: 713.335.5151 / fax: 713.335.8144