Houston, Texas – December 1, 2005 —  PROS, a world leader in pricing and revenue optimization science and software, has joined the Hotel Electronic Distribution Network Association (HEDNA) as an Allied member.  As an Allied member, PROS looks forward to becoming actively involved with HEDNA as both an attendee of the HEDNA conference in San Francisco on December 4-6, 2005, and as a sponsor of the Allied Member reception conference.

PROS is also a strong advocate of HEDNA’s mission to increase hotel industry revenues and profitability from electronic distribution channels and to be the foremost travel industry association advancing hotel electronic distribution by optimizing current technology, education, open exchange among members, and influencing development of current and emerging electronic distribution channels.

Through this membership, PROS is continuing to build on its 20 year history in travel and transportation.  PROS provides state of the art science based revenue management solutions to the hotel industry.  According to John Riddell, PROS Senior VP of Pricing Solutions and Senior Research Scientist, “PROS is excited to be contributing to the development of standards for electronic distribution in the hotel industry, and looks forward to our partnership with HEDNA.”

About HEDNA
The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes over 200 of the most influential companies in the hotel distribution industry.  All of HEDNA’s activities are intended to stimulate hotel bookings through the use of Global Distribution Systems (GDSs), the Internet and other electronic means.

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Corporate Communications
PROS
info@prospricing.com
713-335-5151