Houston, Texas – March 16, 2006 — PROS, a world leader in pricing and revenue optimization science and software, today announced record setting attendance for their 12th Annual Revenue Management Conference and Pricing Excellence Summit held on March 5-8, 2006, in Houston, Texas.  The conference was comprised of two tracks, a Pricing Excellence Summit and a Revenue Management Conference.  The combined event totaled over 470 making it PROS’ largest and most successful conference ever. 

“The overwhelming success of this year’s event shows the continued momentum we are experiencing in this space,” said Jeff Robinson, Senior Group Vice President.  “It was exciting to see the number of executives interested in improving their pricing processes.  Overall, this year’s event attracted a diverse group of corporations and organizations representing over 25 industries.”

At this conference, executives and leading industry analysts provided keen insight into the importance that Pricing and Revenue Management plays in today’s business environment, as well as highlighted the future trends in Pricing Analytics and Optimization technology.

Topics of this year’s conference included the following:

• Pricing as a Strategic Capability
• 7 Steps of Strategic Pricing
• Using Price to Proactively Manage Your Markets
• Boosting Sales Performance with Pricing Management Software
• Aligning Your Enterprise by Managing Price
• How Pricing Lessons from the Travel Industry are Being Applied Across Many Industries
• Unleashing the Power of Pricing through Sales Force Transformation and Empowerment
• Case Study in Distribution: How Pricing Changed BlueLinx’s Business
• Case Study from the Hospitality Industry: The Integration of CRM Data into Pricing

The presenters at this year’s conference provided valuable information into the various ways that price management enables companies to effectively increase profit margin.  In addition, eight various workshops also provided additional insight that allowed attendees to learn what steps a company may take to increase visibility into pricing.

Key presenters included the following:

• Mark Bergen, Ph.D., Carlson School of Management, University of Minnesota
• Liz Herbert, Forrester Research
• William Dudziak & The BlueLinx Pricing Team, BlueLinx
• Theodore V. Valkov, Ph.D., PROS
• Matt Jenkins, RSC Equipment Rental
• Laura Preslan, Deloitte Consulting
• David Dvorin, Fisher Scientific
• Lisa S. Thompson, Strategic Pricing Group, A Monitor Group Company
• Steve Pinchuk, Harrah’s Casinos
• Robert DeSisto, Gartner Research
• Reuben Swartz, Mimiran
• E. Andrew Boyd, Ph.D., PROS
• Augustin Manchon, Accenture

“PROS is thrilled with the success of the 12th Annual Revenue Management Conference and Pricing Excellence Summit,” said Bert Winemiller, PROS Chief Executive Officer and Chairman of the Board.  “We credit the success of this year’s event to the caliber of speakers and attendees that participated in the various sessions and workshops this world-class conference had to offer.”

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Corporate Communications
PROS
info@prospricing.com
713-335-5151