Houston, Texas – June 15, 2006 — PROS, a world leader in pricing and revenue optimization science and software, today announced the PROS Product Optimization Solution.  This solution joins the PROS Pricing Solution Suite and adds an important component to the existing Pricing Analytics, Deal Manager and Pricing Manager solutions.

“We are excited about the PROS Product Optimization solution because it will allow our customers to better determine which products they should have in their product mix to maximize revenue and profit, “stated Elliott Williams, PROS Director of Product Management.

The PROS Product Optimization solution provides optimal product mix to maximize revenue and profit.  The major features include the following:

• Identify the optimal product mix to maximize revenue.
• Identify the optimal product mix to maximize profit.
• Enables companies to improve product mix taking into account product demand and demand relationships between products.
• Product Mapping of SKU’s to products and categories.
• Improves the analysis of the product mix at different levels of aggregation.  You can interpret the performance of a category, product or SKU within the context of the product mix.
• Advanced Analytics to measure the performance of SKU’s, products and categories.
  • Product Lifecycles
  • Growth Opportunities
  • Pruning Candidates
• Identify the Cross Elasticities of SKU’s
  • Complementary SKU’s
  • Cannibalistic SKU’s
  • Replacement SKU’s
• What If Analysis
• Product Testing

“PROS Product Optimization Solution strengthens our long-term customer partnerships and fills a critical need for them to achieve Pricing Excellence,” said Jeff Robinson, Vice President of PROS Pricing Solutions.

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Corporate Communications
PROS
info@prospricing.com
713-335-5151