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Strategic Pricing

PROS & Advanous Partner To Deliver Best-In-Class Pricing
and Margin Management Services To The Distribution Industry

Partnership Focused on the Application of Pricing Best Practices to Distributors

Houston, Texas – July 30, 2007 – PROS Holdings, Inc. (NYSE: PRO), a leader in pricing and revenue optimization software, and Advanous, a provider of pricing and margin management solutions exclusively for the distribution industry, today announced a partnership to offer a more comprehensive solution set to improve margins and revenue growth for distributors.  PROS and Advanous already serve many of the distribution customers that have implemented third party pricing software.  The new PROS-Advanous partnership will focus on offering added value to distributors, regardless of size or infrastructure, by delivering industry pricing best practices in software as well as thought leadership based on their experience gained across multiple segments of the distribution industry.

“PROS and Advanous have a wealth of experience in the distribution space,” stated Jeff Robinson, PROS Senior Vice President of Pricing Solutions.  “Pricing is a major area of profit leverage within distribution companies: margin improvements can translate to huge returns. This partnership will allow us to leverage our combined experience to deliver best-in-class pricing solutions.”

“Distribution is an industry which, in our opinion, has been largely underserved from a pricing standpoint,” added Erik Bleyl, CEO of Advanous.  “Many vendors do not fully comprehend the complexities and unique pricing challenges that distributors face.  PROS and Advanous understand these distributor challenges, having successfully implemented many effective pricing solutions. We are excited to partner with PROS to help distributors capture prices that truly reflect the value they provide to their customers.”

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of pricing and revenue optimization software products, specializing in price analytics, price execution and price optimization. By using PROS' software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance. PROS' software products implement advanced pricing science, which includes operations research, forecasting and statistics. PROS’ high performance software architecture supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with 100s of simultaneous users and sub-second electronic transactions. PROS also provides a range of services that include analyzing a company's current pricing processes and implementing software products to improve pricing performance. PROS has implemented over 200 solutions across a range of industries in more than 40 countries.

Founded in 1985, PROS is headquartered in Houston, Texas. Today, PROS has over 300 employees, more than 100 with advanced degrees and 20 with Ph.D.s. To learn more about PROS, please visit www.prospricing.com.

About Advanous
Advanous, (www.advanous.com) a division of EnterBridge® Technologies, Inc., helps distributors generate higher profits through more effective margin management. Advanous clients report increased profits through Point to Profit™, a margin-enhancement service that combines technology, analytics and industry expertise to increase margin performance.

Founded in 1999 and based in Richmond, VA Advanous is currently serving leading Fortune 1000 and other large and mid-sized distributors across markets including medical, electrical, food, industrial, paper, plumbing/HVAC and office supplies. Advanous is the author of Price for Success, a leading book on distribution pricing practices published by the NAW Institute for Research Studies.

Media Contacts:
PROS
Corporate Communications
CorpComm@prospricing.com
(713) 335-5197

Advanous
Steve Werrlein
steve.werrlein@advanous.com
(703) 532-7142