Tulsa, Oklahoma – July 31, 2007 –Dollar
Thrifty Automotive Group, Inc. (NYSE: DTG) today announced
it has selected the Contribution Management System developed
by PROS, a leader in pricing and revenue optimization software,
to match consumer demand with vehicle type and availability
by geographic region.
“This is significant news for Dollar
Thrifty because it will allow us to optimize profitability
across our organization,” said Stewart Brown, Vice President
of Revenue Management for DTG. “Given the complexities
of our fleet programs and fluctuating consumer demand by vehicle
type, region and seasonal factors, this is an opportunity for
us to use the PROS fleet acquisition model to better manage
our vehicle costs. This real-time system will not only
help us to have the right vehicle in the right market at the
right time for our customers, but will also maximize the efficiencies
of our vehicle acquisition and disposal efforts.
“The competitive climate continues to demand that we grow revenues while
reducing costs,” said Brown. “DTG continues to identify areas
within the business where we can unleash the power of science to reduce expense,
increase revenues and extend even more value to our customers and shareholders. We
selected PROS based on the strength of the company’s full suite of optimization
technology. They have an unmatched track record of providing high- value
joint pricing and fleet optimization solutions. PROS is a business partner
that will add significantly to our ability to manage fleet with surgical precision.”
Jeff Robinson, PROS Senior Vice President,
Pricing Solutions, said, “We are excited to partner with
an industry leader like DTG. It is clear they are committed
to pricing and fleet optimization excellence. We are
proud they have selected the PROS Contribution Management System
technology for helping them to achieve this goal.”
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of pricing
and revenue optimization software products, specializing
in price analytics, price execution and price optimization.
By using PROS' software products, companies gain insight
into their pricing strategies, identify pricing-based profit
leaks, optimize their pricing decision making and improve
their business processes and financial performance. PROS'
software products implement advanced pricing science, which
includes operations research, forecasting and statistics.
PROS’ high performance software architecture supports
real-time high volume transaction processing and allows PROS
to handle the processing and database requirements of the
most sophisticated and largest customers, including customers
with 100s of simultaneous users and sub-second electronic
transactions. PROS also provides a range of services that
include analyzing a company's current pricing processes and
implementing software products to improve pricing performance.
PROS has implemented over 200 solutions across a range of
industries in more than 40 countries.
Founded in 1985, PROS is headquartered in
Houston, Texas. Today, PROS has over 300 employees, more than
100 with advanced degrees and 20 with Ph.D.s. To learn more
about PROS, please visit www.prospricing.com.
About Dollar Thrifty Automotive Group,
Inc.
Dollar Thrifty Automotive Group, Inc. (DTG) is a Fortune 1000
company headquartered in Tulsa, Oklahoma. Driven by the mission, “Value
Every Time,” the company’s brands, Dollar Rent
A Car and Thrifty Car Rental, serve value-conscious travelers
from more than 1,475
locations in 70 countries, including 836 corporate and franchised
locations in the United States and Canada. The Dollar or Thrifty
brands operate in virtually all of the top U.S. airport markets;
both brands operate in all of the top Canadian airport markets. The
company’s more than 8,500 employees are located mainly
in North America, but global service capabilities exist through
an ever expanding franchise network. The common stock
is listed on the New York Stock Exchange under the ticker symbol
DTG. For additional information, visit www.dtag.com.
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Media Contacts:
PROS
Corporate Communications
(713) 335-5197
CorpComm@prospricing.com
Dollar Thrifty Automotive Group
Chris Payne
(918) 669-2236
chris.payne@dtag.com
