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Benson Yuen joined PROS in 1988. His analytical
and problem-solving skills have been instrumental in the successful
installation and implementation of PROS systems in diverse
airline environments. In addition, his practical yield management
experience has contributed substantially to the design of PROS
systems. He was one of the principal designers of the PROS
Origin-Destination Group Revenue Optimization System, as well
as other PROS system modules.
During his tenure as Director of Pricing and Central Reservations
Control at Florida Express Airlines, Mr. Yuen was responsible
for the airline's revenue optimization function, which included
marketing automation software development, pricing and tariff
strategies, and the direction of the central reservations control
system.
Mr. Yuen has recently published the following papers: Point-of-Sale:
An Alternative Form of O&D Control; Group Revenue Management:
Redefining the Business Process; and The New Generation of
Revenue Management - A Network Perspective, in the 1998 edition
of The Handbook of Airline Marketing. Mr. Yuen graduated summa
cum laude from the University of Central Florida, with a Bachelor
of Science degree in Business Administration.
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Benson
B. Yuen